Tailor Made Alterations provides premium quality alteration services tailored by the hands of highly skilled experts who sow, cut and stitch with the utmost precision and attention to detail. They are the exclusive tailor to some of Toronto’s top men’s formal wear retail stores including Barbuti, San Marino, Strellson, Stradaand Barclays.
Tailor Made reached out to us looking to establish a web presence and generate more business through various online channels. After conducting a thorough audit of their online presence, it was clear they not only needed a complete redesign of their website, but would benefit to leverage the power of local SEO, online directories and customer reviews to maximize their local reach. The ultimate goal was to develop a strategy to have Tailor Made Alterations stand out from its competitors by reaching an untapped online audience.
The BIRD & RHINO effect
235% Increase in Web Traffic
35 quality online leads per month
Our strategy for Tailor Made Alterations was divided into three tiers. A freshly designed, mobile responsive website, establishing an online presence with local SEO techniques, social channels and online directories and a promotional review campaign.
Clothes alterations are about appearances and we wanted Tailor Made’s website to reflect the visual nature of their business. The website was designed to easily find service and contact information and utilize high quality fashion photography to couple the written content as well as emphasize the high quality work Tailor Made provides.
Next was to establish an online presence. We utilized local SEO techniques to establish a solid foundation of online searchability both for the present and future. The company was cited in over 25 local online directories and optimized for the big two – Google business directory and Yelp. We also developed a social media strategy using Facebook and Google+ and created a content schedule of informational based content in the area of alterations and tailoring.
For a business like Tailor Made where many find alteration services through online means, it was important to establish Tailor Made as a local expert providing a high quality service. Online reviews can be an major influencer on a customer’s buying decision so we created a campaign to boost Tailor Made’s online reviews in Google business and Yelp. The campaign was to encourage new and past customers to write a review on either platform to increase the searchability within these directories and establish the business as a local leader in the industry.