Telecom Construction Group (TCG) is an industry leader of telecom construction solutions servicing the Greater Toronto Area for over 25 years. They are a privately owned telecom and construction company with over 25 years of experience dedicated to high quality installations and customer service with long term contracts with big telecom providers such as Rogers, Bell and Telus.
Telecom Construction Group (TCG) was looking to redesign their website from the ground up. They approached BIRD & RHINO to help them arrive with a design that not only looked fantastic but presented their many telecom construction services in a clear and easy to understand manner.
Given the added task of website copywriting, it was important to emphasize the unique value proposition (UVP) Telecom Construction Group had over its local competitors. This focus on UVP was at the center of Bird & Rhino’s design considerations as the success of the website would be measured not only by design excellence but by its ability to convey the TCG brand as the top choice in the telecom construction niche.
The challenge was to create a visual experience in an industry that was not very aesthetic in nature. We curated a collection of hi-res telecom construction images and blended them with copywriting that was concise and informative while communicating TCG’s market position.
When the website was launched, we worked to improve keyword density on TCG’s website and incorporate targeted key phrases through content optimization and tightened technical SEO gaps. The goal was to ensure that Telecom Construction Group would appear on the first page of Google for the present and future.
