Kansas Smitty’s Jazz Club is a small music venue based in London, UK, started by clarinettist Giacomo Smith of the Kansas Smitty’s House Band, which started at world renown jazz club, Ronnie Scott’s. Having just turned 3 years old, Kansas Smitty’s is quickly turning into one of London’s staple installment in regards to live music and cultural hotspot. Each month, Bird & Rhino took upon content creation for 3 gig coverage, 1 monthly drink special and 1 sponsorship collaboration, over the course of 9 months.
The BIRD & RHINO Effect
280% Increase in Instagram Engagement
With an aggressive Instagram strategy, targeting local people in the district along with potential business collaborations, Bird & Rhino used content creation to tell a unique and elegant story of Kansas Smitty’s jazz scene. The results were an additional of 8,364 followers in 9 months, reaching complete venue capacities every weekend, opening up an additional business day (Tuesday) with help from a local sponsor, being voted best music venue and ranking 2nd overall ticket sales at Design My Night UK, and being sponsored musical equipment such as a Stradivarius piano, Sontronic mics, Tannoy Little Reds amplifiers, and crates full of free liquor to sell.